Feb. 6, 2012
NanoLumens announced today that it has deployed one of its new NanoSlim LED displays in the front window of a brand new retail cosmetics store in New York's SoHo shopping and arts neighborhood. According to NanoLumens President and CEO Rick Cope, the installation, which was made at the M·A·C Cosmetics store, marks the first time the company's flexible "digital wallpaper" is being installed in a fixed retail installation.
"SoHo represents the cutting edge in art, retail, and fashion," Cope said in the announcement. "It attracts millions of visitors from all over the world. Retailers looking to make a lasting impression on this very discerning audience know that they have to go beyond the 'usual' methods of engaging and holding the attention of consumers. They have to stop them in their tracks and immerse them in a messaging environment that compels them to enter the store."
The NanoSlim display installed in the SoHo store measures 4.5 feet wide by 9 feet tall and is less than 3 inches deep, allowing the retailer to maximize valuable retail floor space. The display boasts a seamless 4mm pixel pitch with high resolution, high brightness and off-axis viewing angles to effectively engage consumers from any distance or viewing angle.
Diversified Media Group, which installed the NanoFlex display, sees a bright future for businesses and venues that utilize the amazingly versatile and eye-popping technology, according to DMG President John Melillo.
"Our designers and engineers were excited about the NanoLumens displays from the very first time they saw them," Melillo said in the announcement. "They really are unlike any other displays on the market today — they're lightweight, ultra-bright and rugged, so they are capable for use in popular retail stores, as well as transportation centers and other large high-traffic venues. These displays will breeze through bumps and splashes that would knock out other displays. Our experiential design team recognizes that what really sets the NanoLumens displays apart is they can be built to any size with no bezels — there's no lines or breaks in the picture at any size imaginable, custom built to fit any application."
Read more about LED digital signage.