Feb. 12, 2014
The National Grocers Association has announced its Creative Choice Awards "Best of Show" winners in the Marketing and Merchandising categories at a special reception, held during the 2014 NGA Show. The "Best of Show" title is the highest award of the Creative Choice Awards contest.
The Best of Show in Marketing was awarded to K-VA-T Food Stores Inc. The marketing campaign, titled "Salute," is a 60-second video/television commercial created to honor and show respect for our armed forces. Originally aired on the Fourth of July, it has also been shown for other patriotic occasions such as Labor Day and Veteran's Day.
The Best of Show in Merchandising was awarded to B. Green & Company Inc. of Baltimore, Md., submitted by SUPERVALU Inc. The marketing campaign, titled "Food Depot and Eat Right, Live Well," sought to encourage low-income shoppers to buy more healthy items in-store. As a part of a grand re-opening, Food Depot highlighted Eat Right, Live Well ideas and their commitment to offering healthy choices for consumers and introduced Food Depot's newly-hired registered dietician and nutritionist.
Over 350 entries were judged based on the criteria of creativity, clarity and effectiveness by a panel of industry experts. Creative Choice Awards winners for each category were selected as "Best of Show" nominees. "Best of Show" winners were determined by both the judges, and for the first-time ever, through online voting, which incorporated over 1,600 votes.
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