Nordstrom is using tracking software to identify how much time shoppers spend in specific departments, according to dfw.cbslocal.com. The technology is being used in 17 Nordstrom and Nordstrom Rack stores nationwide and is what Nordstrom calls an attempt to improve the customer experience in their stores.
A photo of sign posted in a Nordstrom reads:
We are always looking for ways to improve our customers' shopping experience. Nordstrom is using Euclid to gather publicly-broadcasted information your smartphone or other Wi-Fi enabled device sends out when it's attempting to connect to a Wi-Fi network in and around this store. Euclid provides Nordstrom with anonymous, aggregate reports that give us a better sense of customer foot traffic. We do not gather such things as your name, email address, phone number, your device's browsing activity or text, email or voice messages.
Nordstrom has been collecting the information since October, but the company has not implemented any changes based on the information it has collected, the article reported.
Read more about customer experience.