Overstock.com enters the insurance business

April 28, 2014

Overstock.com today announced that it is offering vehicle, residential and small business insurance via its e-commerce site. Shoppers can get personalized, on-screen quotes and can manage their policies online from the site, according to a company press release.

"Overstock's mission is to offer high-quality products at low prices in order to save people money, and the launch of our insurance tab fits this mission beautifully. Our insurance tab is, in effect, an insurance exchange, which lets consumers compare live quotes for insurance on residential, vehicle, and small business insurance, and bind (that is, pay for and have go into effect) insurance policies right from our site," said CEO Patrick M. Byrne. "This is insurance done right."

Topics: Online Retailing

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