PGA TOUR opening three experiential superstores

 
April 8, 2014

PGA TOUR Superstore has announced three new store openings in 2014 and a growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Fla., North Scottsdale, Ariz., and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA TOUR Superstore president and CEO Dick Sullivan. "We currently have plans to grow PGA TOUR Superstore's presence by up to 25 percent per year over the next five years in locations across the U.S."

PGA TOUR Superstore currently has 19 retail stores ranging from 40,000 to 50,000 square feet per store. Each location has up to 14 custom fitting simulators and practice bays. The retailer plans to have up to 50 locations by 2018, according to the company.

"What's different about PGA TOUR Superstore is we purposely design our stores with what the golfers want from an experience and product assortment point of view," said Sullivan. "When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors. And they can putt on our 2,000 square-foot putting greens. This experiential format works, and we're excited to roll it out to many more markets over the next several years."

According to the company, each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.


Topics: Customer Experience , Point-of-Purchase / POP , Specialty Stores , Store Design & Layout


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