Pulsate launches beacon-based marketing platform

 
April 17, 2014

Pulsate announced it has launched an end-to-end marketing platform for the physical world. The startup provides a cloud platform and its own micro-context iBeacons that allow companies to turbocharge customer engagement, according to a press release.

Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues and transport. "Pulsate will help companies to drive foot traffic to stores and when customers arrive, to deliver game-changing in-store experiences," said CEO Patrick Leddy. "Imagine being able to deliver information to customers' phones relative to their location, context and interests. Today, with Pulsate, we've made this a reality."

According to Leddy Pulsate drives real benefits that will allow businesses to influence at the point of purchase and dramatically increase revenues.

Pulsate provides retailers with tiny self-contained Bluetooth iBeacons which, once activated, begin broadcasting customer location and context back to the Pulsate cloud. From there the retailer can segment, automate and personalize every communication sent by the platform. Customers can even reply, forming a direct dialogue between the retailer and customer.

The team at Pulsate said it has started rolling out the platform with a number of key clients, one of which is Heineken.


Topics: Marketing , Point-of-Purchase / POP , Store Design & Layout , Technology


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