Report: Affluent adults are heavy Amazon users

 
Jan. 3, 2014

New research from The Shullman Luxury and Affluence Monthly Pulse says that more than two-thirds of Americans making more than $250,000 per year have shopped at Amazon in the past 12 months.

Sixty-nine percent of those high-income customers made a purchase from the online giant in the previous year, compared with 59 percent of all adults surveyed. The wealthy are also heavier users of Target than the control group, with 55 percent having made a purchase there (vs. 45 percent of all adults).

The survey also showed that higher-income shoppers were more likely to make more frequent purchases from Amazon, with 64 percent saying they ordered something once a month, and 17 percent saying they made purchases weekly or more than once a week.

Seventy-two percent of high-income respondents said they "tend to buy based more on quality and less on price." Only 44 percent of all adults agreed with this sentiment.

Read more about consumer behavior.


Topics: Consumer Behavior , Customer Experience , Marketing , Omnichannel / Multichannel , Online Retailing


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