Retailer launches Oman's largest digital signage network

April 24, 2014

Anzyma, a digital solutions company in the Sultanate of Oman, has deployed the country's largest digital signage network across all 70 Omantel retail outlets, powered by Scala, according to an announcement from Scala Inc.

This nationwide rollout across 80 screens employs a "connected signage" concept to enable Omantel to update all marketing and promotional content in just a couple of minutes, the company said. The flexibility of the solution also allows Omantel to centrally monitor the health status of the screens from a central IT data center. Anzyma has installed the digital signage network across all the Omantel outlets in all governorates across the Sultanate. The screens are currently used for running Omantel promotions, advertisements and new videos.

"Our need for an intelligent and versatile signage solution was well understood by the Anzyma team. The Scala solution they recommended is a powerful communication tool that our customers have already begun to notice and appreciate," said Mohamed Al Salmi, senior manager for corporate communications, Omantel, in the announcement. "The Digital Media Networking has completely transformed our marketing landscape. This new form of interactive advertising coupled with seamless merchandising solutions provides our retail stores with a truly digital experience; not to mention the decrease in costs and better return on investments."

Topics: Assisted Selling , Digital Merchandising , Digital Signage , In-Store Media

Companies: Scala

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