RetailMeNot publishes shopper trend report for 2014

Jan. 16, 2014

RetailMeNot, a U.S.-based digital coupon destination, has released a retail forecast examining consumer behaviors on personal wealth, savings, and confidence and buying patterns for 2014.

The forecast provides an overview of a survey, conducted in conjunction with The Omnibus Company and, of coupon click activity throughout 2013. The company said its goal was to study and call out any differences between what consumers said they intend to shop for in 2014 and what they did shop for on during comparative periods in 2013.

Highlights from the survey include:

  • More than 6 in 10 (62 percent) used credit cards (both non-store and store-specific) to pay for their winter holiday gifts.
  • Nearly 2 in 10 (19 percent) married individuals carried $500 or more in debt into 2014.
  • Almost 4 in 10 (39 percent) people described themselves as spenders, not savers.
  • Of those planning to shop online in 2014, 87 percent plan to shop the same amount or more, with more than one-quarter (26 percent) planning to shop more.
  • Nearly 8 in 10 (77 percent) parents used cash to pay for their gifts as opposed to 59 percent of those without children. Seven in 10 (70 percent) parents also used debit cards to pay for gifts, vs. 49 percent of non-parents.
  • 67 percent of all consumers surveyed (and 72 percent of women) said that they wanted retailers to offer more discounts in 2014 than they did in 2013.
  • 90 percent surveyed planned to use their desktop computer to go shopping in 2014 vs. 53 percent who planned to use a smartphone and 47 percent a tablet.

Click to access the full RetailMeNot Retail Forecast for 2014.

Read more about consumer behavior.

Topics: Consumer Behavior , Marketing , Omnichannel / Multichannel , Online Retailing , Payments

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