Digital coupon marketplace RetailMeNot has announced it reached a strategic partnership agreement with Chicago-based General Growth Properties, Inc., a real estate investment trust focused exclusively on owning, managing, leasing and developing best-in-class retail properties throughout the United States. GGP's portfolio includes 120 malls in 40 states.
According to the companies, RetailMeNot will be the preferred digital coupon provider across GGP malls, including Ala Moana Center (Honolulu); Tysons Galleria (Washington, D.C.); Staten Island Mall and Bridgewater Commons (NJ/NY Metro Area); Glendale Galleria (Los Angeles); and Water Tower Place (Chicago). The company's properties offer a full-scale shopping experience and serve as entertainment hot spots, offering movie theaters, restaurants, ice skating rinks and numerous family activities, the companies said.
"In 2013, RetailMeNot simultaneously supported consumers' savings needs and retailers' brick-and-mortar sales objectives through in-mall marketing during the holiday shopping season in numerous markets across the U.S. We know in-mall marketing helped RetailMeNot continue to build its brand awareness and introduce a larger segment of U.S. shoppers to RetailMeNot's free coupon app for iPhone and Android users," said Jill Balis, senior vice president, marketing, RetailMeNot. "Our strategic partnership with GGP will raise RetailMeNot's profile year-round in premier shopping malls where deal seeking consumers are looking for ways to shop smart and save. We believe this partnership will also drive significant value for GGP's tenant retailers who utilize RetailMeNot to increase foot traffic and in-store sales."
By the end of 2013, RetailMeNot's apps had been downloaded globally nearly 14 million times. Inside the United States, RetailMeNot app users receive localized offers when they are in the vicinity of more than 6,000 geo-fenced shopping locations.