Technology provider Symphony EYC announced that Wisconsin-based Roundy's Supermarkets Inc. has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. According to the companies, Roundy's will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy's grocery stores and pharmacies throughout the Midwest.
Roundy's Supermarkets is a leading Midwest grocer with nearly $4 billion in sales and more than 21,000 employees. Founded in Milwaukee in 1872, Roundy's operates 165 retail grocery stores and 113 pharmacies under the Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners in Wisconsin, Minnesota and Illinois.
According to the companies, Symphony EYC Customer Insights will enable Roundy's to increase customer loyalty by ensuring that assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customer's needs and preference.