Sears launches Now and Here fast-fashion format, online fashion show

 
March 27, 2014

Sears has announced today the launch of Now and Here, a fast fashion shop available in Sears stores across the country, on Sears.com and shopyourway.com. According to the company, the Now and Here shops offer monthly deliveries of the latest trends to keep members and customers on the pulse of fashion at affordable prices. The retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

"Fast fashion for Sears means an accelerated timeline for trends at an affordable price. The new Now and Here shop provides an experience that transcends the store, leveraging our integrated retail capabilities to give our customers and Shop Your Way members a 360 degree fashion experience," said Sheila Field, chief marketing officer for Sears Apparel.

To celebrate the launch of Now and Here, Sears will host a virtual event, followed by a live fashion chat with celebrity Brooke Burke-Charvet at searsspringfashion.com on April 14 at 9 p.m. EDT. For those unable to attend the evening event, a second show will be held on April 15 at 2 p.m. EDT with the searsStyle editor.

Beginning today, shoppers and members will be able to register at searsspringfashion.com and invite their friends to the event, which will include a virtual runway show experience, behind the scenes video, new product lookbook and live shopping of looks throughout the show. During the live chat, Brooke will share her best fashion tips, answer guest questions and offer style advice.


Topics: Marketing , Omnichannel / Multichannel , Online Retailing , Technology


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