Sears update connects shoppers with store associates, crowdsources Q&A

April 24, 2014

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and, the Get Advice feature lets shoppers ask questions about specific products. Questions are broadcast to appropriate store associates, who then chime in with answers.

Questions are visible to other members of Shop Your Way, who are also able to provide answers. In addition, those other members can rate products and provide specific recommendations and advice to their fellow shoppers.

Member Assist purports to be a matchmaking directory that allows shoppers to find and connect with specific store associates in specific locations. "Members can directly interact with their favorite expert associate at their nearest Sears store — asking product-related questions and even sharing photos — and that associate will directly respond with answers to help solve the member's product or service need," the company said in a press release.

See a demonstration of the services in the video below:

Topics: Loyalty Programs , Marketing , Omnichannel / Multichannel , Online Retailing , Social Media

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