SeeMore Interactive Inc., a developer of augmented reality (AR) retail marketing platforms, has partnered with licensed poster-provider Trends International LLC to bring AR-enabled media to major retail outlets.
The collaboration brought the recent launch of VirtualShot, an application that enables consumers to use their smartphones and mobile devices to bring poster images to life through AR technology, the announcement said.
SeeMore's application relies on image recognition, recommendation engines and location-based technologies to turn catalogs and retail venues into interactive experiences. Retailers and marketers can embed product details, pricing and other information into in-store displays, hangtags, packaging and catalogs.
"We've forged a strong partnership with Trends International that has led to the creation of an exciting new reality for its customers," said Neal Applefeld, SeeMore president. "We're well positioned to expand our technology to empower more retailers to interact with consumers on a higher level, ultimately making it much easier for their customers to see, shop and share products. The ability to increase consumer interaction and engagement is beneficial in this era of showrooming, where retailers are searching for powerful ways to capture the consumer's attention."