Sephora bringing 'experiential beauty environment' to Coachella music festival

April 8, 2014

Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection Beauty Studio. The 40-foot-square tent will offer festival attendees an opportunity to escape the heat, recharge their mobile devices and discover the Sephora Collection product assortment through dedicated beauty stations and integrated digital experiences, the company said in a press release.

The Sephora Collection Beauty Studio will be available both weekends of the festival — April 11–13 and April 18–20. Once inside, guests are encouraged to explore the nine dedicated beauty stations staffed by Sephora Pro and Sephora Collection artists, recharge their mobile devices and refresh themselves between performances. There will also be a digital photo booth, sponsored by Sephora's new social shopping platform, Beauty Board, and three live LED screens displaying all social sharing.

Sephora said it will also provide touch-up services for the festival performers.

Topics: Digital Merchandising , Marketing , Social Media , Specialty Stores

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