Shopping online with Internet Explorer 7? That'll cost you more.

June 14, 2012

In a move that will delight Web designers and developers everywhere, Australian electronics retailer Kogan has just announced that customers using Internet Explorer 7 to make purchases will pay a 6.8 percent "IE7 tax."

IE7 is the bane of online designers, as it is the least standards-compliant of the current pack. That means that designers need to do separate testing and design changes to make sites appear correctly in all browsers. According to Kogan, that's a quantifiable hard cost that it is no longer willing to pay.

If you visit the online retailer using IE7, you're treated to a message saying that "you or your system administrator has been in a coma for over 5 years."

Kogan IE7 tax

From the blog post announcing the tax:

As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.

This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!

Topics: Customer Experience , Marketing , Online Retailing

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