Start-up company SkuRun has announced the availability of its flagship product EnaBLE, an end-to-end mobile marketing platform that it says will help convenience retailers engage customers where and when it matters most: at the gas pump and in the store.
According to the company, more than 167 million transactions are made each day at convenience stores in the United States, but only 27 percent of customers enter the store to make a purchase after filling up at the gas pump. Those facts, combined with the penetration of smartphones among convenience store customers, present a significant business opportunity, the company said.
"With the expansion of beacon technology, we now have an exciting opportunity to engage convenience store customers with compelling brand and promotional messages to motivate incremental purchases while they are already visiting the store location," said Ralph Acosta, co-founder and CEO of SkuRun. "Our EnaBLE platform was designed to leverage beacon technology by enabling the delivery of marketing messages to consumers in real-time via their mobile devices, and also provide marketers the opportunity to customize and change messaging or offers at the touch of a button."
According to the company's website, the EnaBLE platform works with any retail beacon, whether provided by SkuRun or not. The system requires customers to opt in before they will begin receiving messages from a retailer.