Sonata launches hyper-local mobile ad platform in NYC

Feb. 21, 2014

Sonata, a mobile advertising solution focused on driving foot traffic to traditional brick-and-mortar businesses, has announced the launch of its first U.S. office in New York. Simultaneous with the company's U.S. launch, Sonata has named digital media and mobile veteran Evan Krauss as its chief operating officer, based out of New York.

Krauss will oversee Sonata U.S. operations, reporting directly to Sonata CEO and founder, Alvaro del Castillo. According to the company, Sonata has already achieved success in the European market, and the company is committed to bringing its winning approach to the U.S. market.

Built by former retailers, Sonata enables stores, restaurants, theaters and dealerships, large and small, anywhere in the world, to bring real and measurable foot traffic directly to their points of sale, the company said. The Sonata platform offers access to more than 100 billion monthly impressions, and is a real-time bidding marketplace where customers bid on specific events, such as click-to-call, click-to-map, or redeem-an-offer in geo-fenced zones ranging from 100 yards to 10 miles. Retailers pay only for results.

Krauss has worked in the digital space since 1995, starting with He previously worked to develop new products and businesses for companies that include Excite, AOL, Yahoo!, and Jumptap. Most recently, he held the role of executive vice president of global advertising sales at Shazam, where he led the creation of Shazam's successful second screen advertising business.

Topics: Marketing , Mobile Retail , Technology

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