STRATACACHE unveils Connected Journey to bring retailers closer to the consumer

 
Jan. 13, 2014

STRATACACHE, a provider of scalable digital signage, content distribution and enterprise video acceleration technologies, today unveiled a new, interactive retail journey empowering consumers to become more involved in the shopping experience.

Unveiled at Retail's BIG Show at New York's Jacob K. Javits Convention Center in booth #629, STRATACACHE's Connected Journey features interactive ways for retailers to inspire consumers during the path-to-purchase, according to a company press release.

From digital signage to leading-edge interactive technology, each experience provides an opportunity for retailers to attract and engage shoppers, drive product awareness, activate shoppers and strengthen customer loyalty, the company said.

"Retailers not only need to search for moments of inspiration to sell to customers, but rather to put together a series of moments that takes the shopper on an entire journey from the very first moment they connect with a retailer," said Russell Young, SVP of Interactive and Mobile Experiences at STRATACACHE.

The Connected Journey includes STRATACACHE's Digital Play experience, designed to engage shoppers and extend their dwell time via interactive, gestural-based messages. In addition, STRATACACHE's Connected Assistant allows retailers to connect consumers with store associates via mobile for increased conversion and customer satisfaction. STRATACACHE's Responsive Merchandising experience connects physical to digital in an interactive display that inspires shoppers to engage with display merchandise. Allowing consumers to engage with retail products through browser-based connections, these connected experiences support a BYOD approach to in-store engagement.

Delivering these retail applications are STRATACACHE's ActiVia and Retail Cache solutions. ActiVia provides the robust management, scheduling and delivery of these experiences, while the Retail Cache provides the means for guests to consume rich-media without the headaches associated with extended periods of buffering.

Read more about digital signage in retail.


Topics: Assisted Selling , Digital Merchandising , Digital Signage , Digital Signage Audience Measurement , In-Store Media

Companies: National Retail Federation


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