Study: French e-commerce growing despite delivery kinks

 
April 6, 2012

Although 91 percent of French consumers shopped online over the past year, 27 percent asked for a refund at least once because of delivery hassles, according to a February survey by French polling organization Institut français d'opinion publique, or IFOP. The study results were published on InternetRetailer.com.

The 1,000 respondents made an average of 13 online purchases in that period, according to the study. Internet retailers need not be worried, however: 44 percent said say they are buying more on the Web, with 11 percent saying they are buying much more.

Read more about online retailing.


Topics: Consumer Behavior , Customer Experience , Customer Service , Online Retailing


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