Super Bowl to drive most TV purchases in 2014

 
Jan. 20, 2014

Online deal site FatWallet.com has announced results from its 2014 TV Buyer Survey. Of those surveyed online, 30 percent said they will purchase a new TV this year (35 percent males and 38 percent under age 30). Almost one third of those will buy a TV during Super Bowl sales. The survey also reveals that their purchasing decisions are influenced most by price (45 percent), followed by TV features (35 percent) and brand (20 percent).

Key survey results for those who said they will purchase a new TV this year:

  • Almost one third (32 percent) are most likely to buy a new TV during Super Bowl sales, 25 percent during Black Friday sales, 8 percent during December/Holiday, 6 percent during Cyber Monday and 18 percent noted a wide variety of other seasonal sales events throughout the year.
  • More than half said they will spend less than $500, with 14 percent to spend less than $300, 34 percent between $300-$499, 34 percent between $500-$699 and 32 percent will spend $700 or more.
  • Samsung was top choice for TV buyers (33 percent), especially with higher annual income shoppers, and is almost twice as popular as Sony (18 percent), followed by LG (16 percent) and Vizio (14 percent) rounding out the top four. Only 4 percent said they will most likely buy a budget brand TV in 2014.
  • The majority of TV buyers (80 percent) will seek 1080p resolution and more than one third (35 percent) prefer it to have "smart" capabilities (45 percent under age 50). Only 6 percent said they will be buying a 4K TV (surprisingly 10 percent for those with an annual income under $30k), while 14 percent are still satisfied buying a 720p TV.
  • Mid-size 40- to 54-inch TV models are most popular with 45 percent (56 percent under age 30), while 31 percent will buy a new TV 55 inches or bigger. Only 6 percent will purchase a new TV 70 inches or bigger.
  • More than 7 percent said they will make their TV purchase via mobile device.

Read more about consumer behavior.


Topics: Consumer Behavior , Marketing


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