Survey says 60 percent of consumers will purchase Mother's Day gifts online

April 30, 2014

Online shopping platform PriceGrabber has released the results of its 2014 Mother's Day Shopping Survey, revealing how families will celebrate mothers this year. Conducted from April 3-17, the survey includes responses from 3,171 U.S. online shopping consumers.

When PriceGrabber asked mothers what they really want for Mother's Day (respondents could select more than one option), 44 percent indicated they want to spend quality time with their family. Gift cards emerged as the second most popular choice at 29 percent, followed by flowers at 28 percent. Jewelry and dining out tied for fourth at 26 percent.

When consumers were asked what they plan to give their mothers this year, flowers ranked as the top choice at 37 percent. This was followed by quality time with the family and dining out, tying as the second most popular choice at 29 percent. Greeting cards or e-cards came in third at 24 percent, followed by gift cards at 19 percent.

The survey discovered that 60 percent of consumers will purchase their Mother's Day gifts online, with 50 percent who said they will shop from their computer and 10 percent who will purchase from a mobile device (smartphone or tablet). Brick-and-mortar retailers will continue to see traffic as 40 percent of Mother's Day shoppers indicated they will purchase their gifts in-store.

According to the survey, 27 percent of shoppers plan to purchase Mother's Day gifts two weeks prior, and 30 percent responded they will buy presents one week prior.

When consumers were asked how much they plan to spend on Mother's Day, 26 percent said they would spend $50-$99. Twenty percent will try to find the perfect gift for $100-$249, and 19 percent will spend $25-$49.

Topics: Consumer Behavior , Marketing , Omnichannel / Multichannel

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