Survey says: Data breaches not changing shoppers' behaviors

 
Feb. 20, 2014

Despite concerns over the security of their personal information in the wake of massive retail security breaches, many American shoppers still aren't taking steps to secure their data, says a new Associated Press-GfK Poll, according to NBCDFW.com:

The poll finds a striking contradiction: Americans say they fear becoming victims of theft after the breach that compromised 40 million credit and debit cards and personal information of up to 70 million customers. Yet they are apathetic to try to protect their data.

In the survey, nearly half of Americans say they are extremely concerned about their personal data when shopping in stores since the breach. Fifty-eight percent say they have deep worries when spending online, while 62 percent are very concerned when they buy on their mobile phones.

But just 37 percent have tried to use cash for purchases rather than pay with plastic in response to data thefts like the one at Target, while only 41 percent have checked their credit reports. And even fewer have changed their online passwords at retailers' websites, requested new credit or debit card numbers from their bank or signed up for a credit monitoring service.

Security experts say the survey suggests that Americans have come to accept the risk of data theft when they use their credit or debit cards or provide retailers with phone numbers, emails and other personal information, the story said.

"They ... just chalk it up to ... 'It's part of life,"' and most don't think they'll be held liable for fraudulent charges, Cameron Camp, a security researcher at global security firm ESET, said in the story.


Topics: Consumer Behavior


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