Target: Get your Kindle somewhere else

May 2, 2012

In an effort to better compete with Amazon, Target Corp will no longer sell Amazon's Kindle devices, according to Reuters. The phase-out includes Amazon's new Kindle Fire tablet, its range of Kindle e-readers and all accessories for the devices, including covers and chargers. Target, however, will still sell other e-readers and tablets, including the Nook from Barnes & Noble.

Target has recently stocked stores with special displays of Apple products, including the iPad, to compete with the Kindle Fire tablet. The move is proof that Target is getting serious about Amazon as an enemy, Matt Nemer, an analyst at Wells Fargo, told Reuters. Target has accused Amazon and other online retailers of using their stores as "showrooms," provoking customers to shop at brick-and-mortar stores but then to make the actual purchases online.

Amazon ran Target's website for several years, but that relationship ended last year amid a legal battle.

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Topics: Online Retailing

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