E-commerce platform MarketLive today announced that Tealium, a provider of enterprise tag management technology, has become an exclusive partner of MarketLive Connect.
According to the companies, MarketLive Connect is a vetted network of technology partners who provide specific applications and extensions to MarketLive's e-commerce platform. For Tealium, MarketLive has built an integrated connector to make it fast and easy for MarketLive customers to get up and running on Tealium's tag management system.
Tealium's tag management offering serves as a foundation for enterprise digital marketing operations, helping marketers seamlessly integrate digital marketing tags into their websites, mobile sites and mobile apps. With Tealium, marketers can leverage a single, universal tag that lets companies manage analytics, advertising, affiliate, personalization and other digital marketing initiatives across their digital presence. Using Tealium, retailers can improve their ROI by deploying better campaigns, reducing IT friction and costs and improving site performance, the company said.
"On behalf of all of our merchant customers who have been looking for a way to better manage their data analytics and digital marketing tags, we now make it easy to plug into Tealium's technology via MarketLive Connect," said Ken Burke, founder and CEO of MarketLive. "Tealium has been on an exponential growth curve as more and more companies discover their excellent technology solutions that bring order to digital marketing chaos. We are very pleased to offer MarketLive’s customers with turn-key integration to Tealium’s solutions."