Jan. 30, 2014
Specialty retailer Urban Outfitters Inc. announced it has selected TXT MAPLE LAKE to support end-to-end retail planning across regions, brands and channels, from strategy to assortment execution. Urban Outfitters Inc. sells women's and men’s clothing, accessories and home furnishings in nearly 500 stores, and e-commerce and wholesale channels under the Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN brands globally.
According to the companies, TXT Integrated Retail Planning will help Urban Outfitters manage the whole spectrum of its retail planning processes: strategizing, merchandise planning, store grading, open-to-buy and assortment planning, both pre-season and in-season. Planning teams will create and manage their planning processes and OTB across the brands and channels at various levels as required within each brand. Next, they will use this information to suggest the framework of an assortment plan for the buyers. Buyers will be able to design the best assortments to drive sales and customer satisfaction.
“We’re delighted to begin working with Urban Outfitters,” said Curtis Popovich, director of sales for North America at TXT. “Urban is not only one of the hottest brands but also an industry leader with a great vision for integrated retail planning. TXT’s commitment to Urban is fully aligned with TXT’s North American expansion strategy which is progressing as planned.”
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