Video game retailers merge to dominate Canadian market

March 15, 2012

Play N Trade, the world's largest video game retail franchisor, is expanding in Canada through a merger with Canadian-based Dimensions Games Corporation.

Dimension Games will now be known as Play N Trade Canada, and all new Canadian stores will open with the Play N Trade signage, branding and innovative store layout. The full integration of both companies will take place over the next few months.

"This merger is about growth—value for partners, increased focus on our Canadian operations, enhanced products and services for customers, and new opportunities for franchise owners," Play N Trade President Sean Finnigan said in a company press release.

The stores provide tournaments, try-before-you-buy shopping, a broad selection of titles and devices and retro and collectors games. Expansion of the business will now extend to trade-in of consumer electronics, gadget and Apple devices.

Read more about specialty retailers.

Topics: Customer Experience , Customer Service , In-Store Media , Marketing , Specialty Stores

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