Walls and Forms unveils new Verizon store package

March 6, 2014

Walls and Forms Inc., a company that specializes in the design, fabrication and manufacturing of retail display systems, modular wall systems, and wireless store fixture solutions, has unveiled a new Verizon dealer store design.

According to the company, Walls and Forms Inc. was asked to design a store interior that would improve its customer store experience while adhering to its strict branding requirements. Verizon is very customer-oriented and has a long history of successful store designs with Walls and Forms.

The new store design infuses today's latest technology in wireless handsets with consumer experience. using state-of-the-art technology. The end result was a new Verizon store package with illuminating accents that is easy to install and reconfigure as merchandising needs change. It offers quality assembly and craftsmanship with a contemporary design as requested.

Highlights of the new Verizon store package include:

  • An eye-catching greeting station features blue LED underneath lighting, a glass check-writing ledge with decorative aluminum standoffs, and pull-out drawers and storage cabinets. It also has white high-pressure laminate, a metal laminate toekick, and a pull-out adjustable keyboard tray. A home solutions wall features modular box construction, furring strips for wall mount, an illuminated radius counter edge, and a Home Solutions logo.
  • An angled backwall credenza with phone mount includes a white laminate, two locking drawer, and decorative finger pulls. It has a 4-inch toe kick, an angled phone mount with slotted merchandising channel, and three acrylic fact tag holders. One of the key features of this store package is a Walls and Forms T2 wall frame double-sided aluminum column. This is a free-standing display wall with accessories on the store interior side and red panels with signage on the street facing side. It contains lightweight aluminum frames, 6-inch-on-center slatwall with aluminum inserts, an illuminated column on the accessory side of the wall, and a 48-inch-square Walls and Forms Versaflex light box on the window side.
  • A customer experience station offers illuminated front and rear design, two-sided aluminum slatwall merchandising, a 22-inch by 28-inch Walls and Forms SekureFrame sign holder, and a slotted channel that provides positioning options for live security. A consultation desk has a white high-pressure laminate, sit-down height with dividing panel, and CPU storage with a filing cabinet. In addition, a static cling four-color graphic print goes on the backwall to promote the brand phones; it contains a high-resolution four-color print, static cling adhesive, and it adheres and can be removed easily.

Topics: Point-of-Purchase / POP , Specialty Stores , Store Design & Layout

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