Interbrand released its Most Valuable Retail Brands list for 2013 and the U.S. section is topped by the largest retailer on the planet — Walmart.
There were some notable shifts in the U.S. top 10, but the top three brands held their positions. Walmart maintains its No.1 ranking by a large margin with a brand value over $141 billion, up 1 percent from last year. Target is in the No. 2 position with a value of $25 billion, up 7 percent from 2012. The Home Depot sits at No. 3 with a brand value of nearly $23 billion. Amazon makes a big jump to No. 4 from last year's No. 9.
CVS is down one spot to No. 5; its brand value decreased 8 percent. Coach moves up one position to No. 6 with an 8 percent jump over last year, while Walgreens drops one notch to No. 7 with a 4 percent decline. Sam's Club increases brand value by 5 percent and holds on to the No. 8 position. eBay ups its rank to No. 9 and Nordstom increases 7 percent to join the top 10.
Best Buy fell out of the top 10 for the first time since the ranking began, with a brand value decline of 52 percent, which puts it at No. 13 on the list. Three brands — Express, Cabela's and Anthropologie — join the U.S. Most Valuable Retail Brands this year, while Toys "R" Us, Abercrombie & Fitch and Advance Auto Parts fall out of the ranking.
"The brands that make our list define the retail ecosystem and determine where it's going," says Justin Wartell, managing director, Interbrand Design Forum. "Their relevance combined with the influence of new brands with unique business models brings the evolving world of retail into focus — interconnected, immediate, always on, dynamic, memorable and sometimes unexpected."
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