Why pet stores are thriving

 
April 9, 2012

Pet stores are thriving, and some retail experts think it's because they are catering to pet owners who treat their animals like family members, Joanna Felder, retail design expert, told CalgaryHerald.com.

Felder, who helped redesign the multimillion-dollar U.S. chain Petco, said the most successful stores are emphasizing education, social shopping, and fun in-store events and are also placing more focus on play by bringing training and grooming out of the backrooms and into the retail environment.

"We see opportunity for redefining a pet store from a house of brands to a branded house, where pet parents and their pets can experience all products and services through a place that focuses on education and customer services," Patrick Dalessandro, of retail design firm JGA, said in the story.

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Topics: Customer Experience , Customer Service , Marketing


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