snags executives from Williams-Sonoma, Shutterfly

Feb. 18, 2014, a leading online wine retailer, today announced the addition of Peter Elarde as CMO and Greg Tatem as VP of engineering to the executive team. Elarde will oversee marketing, corporate sales, product management, and user experience; Tatem will lead platform architecture, engineering design and development, and Internet operations.

"We're on a roll. is profitable, growing, hiring and innovating," said Rich Bergsund, CEO. "Peter and Greg are bringing new energy and talent to our management team, and will be instrumental as we continue building into a great company, great brand, and an exciting place to work."

According to the company, Elarde brings more than 20 years of marketing, product, and management experience along with a track record of driving innovation and growth. He spent 10 years at Shutterfly in senior positions including CMO and head of product and user experience. During his tenure, Shutterfly grew from less than $10M to more than $500M in revenue and a successful IPO. Prior to that, Elarde held product and marketing roles with a number of fast growing technology startups including, Tom Snyder Productions, and The Learning Company.

Tatem brings a wealth of experience in leading and nurturing strong development teams. Over the past 20 years, he has managed services and developed software for companies such as Bechtel, Scotland Yard, Microsoft and Xerox. Most recently, Tatem spent three years at Williams-Sonoma, where he oversaw the e-commerce platform that served the company's five brands. During his tenure, e-commerce grew to more than 40 percent of Williams-Sonoma's $4 billion in total revenue. In addition, Tatem developed an innovative personalization engine to serve users customized content.

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Topics: Online Retailing

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