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Solar powered QR codes help Korean retailer increase sales
Korean discount retailer Emart recently placed 3D QR code sculptures throughout Seoul that could only be scanned between noon and 1 p.m., which are slow periods for the chain. Consumers who scanned …
May 25, 2012
Commentary: Building a proximity marketing strategy that protects customers
By Alex Romanov, CEO, iSIGN Media Proximity marketing — the distribution of marketing messages via location-based technologies — is poised to radically change the way retailers drive …
May 24, 2012
Putting for survival
Like a million other people, Major James Nesmeth dreamed of improving his golf game from his usual score in the 90s. Circumstances forced him to quit the game completely for seven years–never …
May 24, 2012 - Harvey Mackay
The spectacular marketing fail of JC Penney
Ron Johnson, Penney's CEO, said last week that "coupons were a drug." He should know because he saw first hand the results of cutting out coupons to market JC Penney only a few months ago. One thing …
May 24, 2012 - Bob Phibbs
When will I see the results of my customer experience program?
When we start working with a client to improve their customer experience I am often asked, "How long will it be before we see a result?" On the face of it whilst this sounds an easy question to …
May 23, 2012 - Colin Shaw
Brick-and-mortar retailers fighting back
Brick-and-mortar retailers hoping to compete with mobile devices, the Internet and daily deals are getting creative when it comes to in-store offers, according to a story on CNBC.com. Instead of …
May 22, 2012
Can you steal an experience?
"Stealing an Experience" is completely different at the consumer and professional levels. At the consumer level, it might mean watching two movies on one ticket or peeking your head under a circus …
May 21, 2012 - Mike Wittenstein
Despite reboot, JCPenney still struggling
It's not looking good for JC Penney despite its new look and goal to turn around sales. The company reported Tuesday that its first quarter loss was bigger than expected and that sales were down 20 …
May 17, 2012
Why customers seem scarce - part 3
In the previous two segments (1, 2) we learned how industry overcapacity, a dying industry and a perception that our competitors' offerings are superior cause us to believe that customers are a more …
May 16, 2012 - Dale Furtwengler
Roundtable: Vidal Sassoon's lasting legacy for retail
Last week, fashion and retail legend Vidal Sassoon died at the age of 84. He opened his first retail salon in London in 1954, and from there built a beauty empire that, among other hallmarks, was …
May 15, 2012 - James Bickers