Features, News & Blogs
Speed up sales by using QR codesIn addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were created in the 1990s by a subsidiary of Toyota, to track cars as they moved down the …
Five ways to make in-store digital media more engagingYou're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive …
Reflecting on Virtual Success Macy's has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital "mirror" that enables customers to virtually try on all the tops, bottoms and dresses they like. What a fitting perk to reflect Macy's own …
Augmented Reality: The Impeding Battle for Digital Real EstateBy Doug Stephens Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly in front of Tiffany & Co. You swing open the doors and start …
Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release. The retailer worked with Apologue Experience …
Loyal Army Clothing, a small business in San Francisco, is using digital receipts technology from Proximiant to build tighter relationships with customers, according to a story on ZDNet. Proximiant's transceiver peripheral plugs into a store's POS …
NanoLumens announced today that it has deployed one of its new NanoSlim LED displays in the front window of a brand new retail cosmetics store in New York's SoHo shopping and arts neighborhood. According to NanoLumens President and CEO Rick Cope …
Magnetic 3D, a global provider of autostereoscopic "glasses-free" 3-D displays and digital signage solutions, today announced that it has been selected by Ogilvy to represent glasses-free 3-D display technology in their Digital Lab in New York …
NRF 2012: Digital in-store media called to deliver, Pt. I (Commentary)By Lyle Bunn Dynamic Media Consultant BUNN Co. **This two-part summary of the National Retail Federation January 2012 "Retail's BIG Show" trade show and conference is through the lens of the value and directions of digital in-store and dynamic place …
Coupons are coming to consumers' phones, according to Procter & Gamble, who just signed a deal with a Silicon Valley start-up to find a way to scan coupons to smart phones. Redeeming money-saving offers on a smart phone by pointing the device at …
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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

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