Features, News & Blogs
If you build it, they will come. Really.When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site. And it did. A few weeks ago, I did a review …
Five ways to make in-store digital media more engagingYou're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive …
2-D Bar Codes: Understanding the 'easy button'One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around the edges of this technology. There is evidence in …
Retail Summit ReviewOn the Top Tour, it was much harder to find what was going right than what was going wrong. So many basic rules of retailing were being violated, it was easy to see how customers feel they're in a sea of sameness. Takeaway: Don't let up. Retail has …
Is Technology Just Ahead--Or Is Retailing Behind?I went to NRF last month. The quantity and quality of new technologies and ideas was stunning. I asked dozens of sales directors, marketing leaders, and retailers roaming the aisles at the Javitz Center why these obviously helpful and practical …
Magnetic 3D, a global provider of autostereoscopic "glasses-free" 3-D displays and digital signage solutions, today announced that it has been selected by Ogilvy to represent glasses-free 3-D display technology in their Digital Lab in New York …
Tobii Technology, a provider of eye-tracking and interactive gaze technology, has created a compact, portable eye-tracking system designed for cost-efficient data collection in the field. The Tobii X1 Light Eye Tracker snaps onto screens and devices …
Marks & Spencer is working with NCR Corporation to trial new multi-media zones in its stores that combine digital touchscreens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something …
ComQi, global multichannel message management provider, has announced the launch of five new place-based mobile applications interacting with digital signage displays in a retail venue. Powered by ComQi's Interaction Manager, these mobile apps …
NCR Corp. recently announced that Century 21, a discount designer department store chain, will expand its use of digital signage to stores throughout the metropolitan New York area, including its flagship location in lower Manhattan. As part of its …
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