 | One short year ago, the hype around daily deals was electric. In the analyst community, you could barely get through a day without hearing something about players like Groupon, which happened to be growing at a meteoric pace. In fact, by the time of … |
 | Apple Inc. posted its largest quarterly profit ever on Jan. 24. So good, in fact, that it places the iPhone maker among an elite group populated by very few, including oil companies. Hearing the news, I suddenly wondered if Apple's super-rich status … |
 | Higher prices = lost customers. That's a common belief among business owners. Is it true? That isn't the case for Ron Ameln, the owner and publisher of St. Louis Small Business Monthly. Here's what he said. "I told my advisory board that I wanted to … |
| Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to world's best brand – again. According to Interbrand's annual Best Global Brands report, Coca-Cola once more tops the charts as … |
 | Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to customer intimacy. Think about it. The relationship between a company and its customer is a … |
| A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase. That means that Kraft's revenues grew a whopping 64 percent more than the price increase. For many … |
| Nom nom nom. One does not have to live in Cincinnati to be familiar with one of its greatest brands, Graeter's Ice Cream. The rich, chocolate-chunky treat has earned a national following, including major media coverage, due entirely to its quality … |
 | I know how busy you have likely been for the last few weeks, so I've taken the liberty of putting together some potential resolutions for you and your team in 2012. This is a fairly extensive list, and you're probably already very good at most of … |
 | My apologies to Paul Overstreet and Alison Krauss for the title of this post, but it was the first thing that came to mind when I stumbled upon this blog post from the site Noah's Dad, which caters to parents of kids with Down syndrome. This week … |
| The recent launch of Amazon's price check app was greeted with everything from retailer outrage to government sabre rattling! Some even called it evil! Really? An app...evil? In case you missed it, to commemorate the launch of the app, Amazon … |
-
Integrating Digital Media into a Communications Strategy
Learn how to integrate digital media into a communications plan and how to best leverage innovative technology to complement that strategy.Type: White PaperSponsored by: ADFLOW Networks -
The AVP used SeePoint's Dual Display model throughout its 18 location tour.
Jose Cuervo, the largest sponsor of the AVP tour, entered into the 2nd of its 3 year marketing agreement with the AVP. They wanted a solution that included interactive marketing- bringing together …Type: Case StudySponsored by: SeePoint Technology -
5 Ways to Use Video for In-Store Performance
Read this 3VR-sponsored paper to see how video is now moving from its loss-prevention core competency to real-time analytics — business intelligence that provides "see it in action" proof that …Type: White PaperSponsored by: 3VR -
Many Happy Returns … A Return On Merchandising Investment Model
How many marketing, merchandising, and product managers are faced with these kinds of marching orders on almost a daily basis? With more than 35 years in the business, I can tell you this happens …Type: White PaperSponsored by: Frank Mayer and Associates, Inc. -
Cross-Channel Marketing for Retailers
With the advent of the digital age, retailers have an array of new channels for marketing their businesses, but it can be a challenge to make those channels work together.Type: White PaperSponsored by: Nanonation
