Features, News & Blogs
First they invited customers to come in the store and ship their pants. Now Kmart is letting customers know that if they spend $50 on store merchandise, they'll get 30 cents off per gallon on their gasoline purchase for some "big gas savings." Kmart …
Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they …
How to keep pace in the loyalty marathonBy Chris Luo, VP of Marketing at FiveStars I recently ran my first half marathon, and as I reflected on the experience, I realized that the mindset needed for successful marathon running is very similar to the mindset you need to launch a successful …
Touchrate, an Orlando, Fla.-based company specializing in interactive touchscreen technology, announced its solutions recently went live for clients such as MetLife Insurance, Pacific Bicycle and AutoInsurance.com, as well as shoppers events and …
Pricing: Innovation vs. enhancementInnovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the same premium? That's the question we'll be answering today. A couple of definitions will help …
Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics and at TANGS, a fashion lifestyle retailer with stores in Singapore and Malaysia. Manthan's …
Retail reboot: The changing face of retail worldwideThis article was written by retail educator Dr. Chris Petersen, who will be leading a session at this year's Retail Customer Experience Executive Summit. You can get up-close access to Chris and all of our educators in this intense day-and-a-half …
The rise of mobile technology in retail has led to a surge of platforms that push targeted, location-based mobile coupons to smartphone-wielding shoppers. A post on fourthsource.com highlights the mobile coupon tech of Retail Mesh: Mobile …
Commentary: Evoking the shopper's wants and needsThe stirrings of a retail revolution are all around us. With more and more shoppers turning toward technology such as their mobile phones, tablets and even in-store digital signage to augment their experience in store, a time of unbridled growth and …
What's new, and what's not, about giving great customer serviceThis article was written by retail educator and author Micah Solomon, who will be leading a session at this year's Retail Customer Experience Executive Summit. You can get up-close access to Micah and all of our educators in this intense day-and-a …
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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

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