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Solar powered QR codes help Korean retailer increase sales
Korean discount retailer Emart recently placed 3D QR code sculptures throughout Seoul that could only be scanned between noon and 1 p.m., which are slow periods for the chain. Consumers who scanned …
May 25, 2012
Commentary: Building a proximity marketing strategy that protects customers
By Alex Romanov, CEO, iSIGN Media Proximity marketing — the distribution of marketing messages via location-based technologies — is poised to radically change the way retailers drive …
May 24, 2012
The spectacular marketing fail of JC Penney
Ron Johnson, Penney's CEO, said last week that "coupons were a drug." He should know because he saw first hand the results of cutting out coupons to market JC Penney only a few months ago. One thing …
May 24, 2012 - Bob Phibbs
Target kickin' it with Shopkick
Target has partnered with shopkick, an app that allows consumers to earn points for shopping (at participating stores) that can then be redeemed for a variety of rewards. Click here for a slideshow …
May 24, 2012
Government-controlled pricing
A May 7, 2012 article in the Bankgok Post, "The price of ignorance can be high," highlights the folly of government interference in pricing. Why are government's so bad at establishing prices? More …
May 23, 2012 - Dale Furtwengler
Brick-and-mortar retailers fighting back
Brick-and-mortar retailers hoping to compete with mobile devices, the Internet and daily deals are getting creative when it comes to in-store offers, according to a story on CNBC.com. Instead of …
May 22, 2012
Can you steal an experience?
"Stealing an Experience" is completely different at the consumer and professional levels. At the consumer level, it might mean watching two movies on one ticket or peeking your head under a circus …
May 21, 2012 - Mike Wittenstein
Canadian comm company Rogers redesigns stores
Rogers Communications, Canada's largest provider of wireless voice and data communications services, has launched its new retail store concept with the grand opening of its newest location at Yonge …
May 17, 2012
Despite reboot, JCPenney still struggling
It's not looking good for JC Penney despite its new look and goal to turn around sales. The company reported Tuesday that its first quarter loss was bigger than expected and that sales were down 20 …
May 17, 2012
Why customers seem scarce - part 3
In the previous two segments (1, 2) we learned how industry overcapacity, a dying industry and a perception that our competitors' offerings are superior cause us to believe that customers are a more …
May 16, 2012 - Dale Furtwengler

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