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Commentary: Building a proximity marketing strategy that protects customers
By Alex Romanov, CEO, iSIGN Media Proximity marketing — the distribution of marketing messages via location-based technologies — is poised to radically change the way retailers drive …
May 24, 2012
Study: Consumers name Giant Food, ShopRite as favorite grocers
Giant Food is consumers' favorite grocer, followed closely by ShopRite and then Walmart, according to a new consumer study by Market Force Information, a customer intelligence solutions company. The …
May 24, 2012
The spectacular marketing fail of JC Penney
Ron Johnson, Penney's CEO, said last week that "coupons were a drug." He should know because he saw first hand the results of cutting out coupons to market JC Penney only a few months ago. One thing …
May 24, 2012 - Bob Phibbs
Government-controlled pricing
A May 7, 2012 article in the Bankgok Post, "The price of ignorance can be high," highlights the folly of government interference in pricing. Why are government's so bad at establishing prices? More …
May 23, 2012 - Dale Furtwengler
NRF: Retailers leveraging tablets to elevate brand, boost sales
With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the …
May 23, 2012
Social media has the power to kill pink slime
Bettina Siegel is the poster child for what a blog can do. Social media gets a lot of hype, but how much power does it really have to change things? If you don't know Bettina Elias Siegel, you are …
May 16, 2012 - Chris Petersen
Why customers seem scarce - part 3
In the previous two segments (1, 2) we learned how industry overcapacity, a dying industry and a perception that our competitors' offerings are superior cause us to believe that customers are a more …
May 16, 2012 - Dale Furtwengler
When choosing means losing time
On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma: Which two of the ceramic …
May 15, 2012 - Lisa Biank Fasig
Q&A with Bryan Pearson, author of 'The Loyalty Leap'
Bryan Pearson is the president and CEO of LoyaltyOne, and the author of the new book "The Loyalty Leap: Turning Customer Information into Customer Intimacy." He's also a recent addition to the Retail …
May 15, 2012
NRF: Retail marks 22 consecutive months of growth
Unseasonably warm weather in February and March and an early Easter holiday shifted consumers' spending appetite last month, though retailers in April still reported positive but modest growth …
May 15, 2012