Features, News & Blogs
For retailers, too many choices leads to 'just looking'I was intrigued by an article in the Los Angeles Times entitled "Too Many Choices Can Tax the Brain Research Shows." It said in part, "Americans have come to expect a wide array of choices, and most companies, be they car companies, clothiers or …
Four customer experience management predictions for 2012Customer experience management is going to undergo some serious changes in the coming months, thanks to mobile technology and social media. And I can make a pretty good guess as to what the most important changes will be. I realize I'm a month …
Four tips for exceeding your customer's expectationsWhen we exceed a customer's expectation he/she is more likely to make a purchase, become a repeat customer, and tell others about their great experience in our store/business. The challenge is that every customer is unique. What one person sees as …
So you aren't Johnny Depp ...Do you lack the dazzle of Angelina Jolie's lagoon-blue eyes or the regal command of Meryl Streep's screen poise? Come up short on George Clooney's suave or Daniel Craig's rippling abs? Well, you don't have to rate first billing to be billing first …
What are your 2012 retail resolutions?I know how busy you have likely been for the last few weeks, so I've taken the liberty of putting together some potential resolutions for you and your team in 2012. This is a fairly extensive list, and you're probably already very good at most of …
Employee turnover: Are you causing it or preventing it?There are many causes for turnover, but the single biggest reason for turnover in retail stores today is the inability of the sales staff to be successful. But what does this mean? Generally, people will choose not to do something they feel they …
Want to be good at customer service? Be mediocre.It's not too hard to rise above the competition these days. When you're out and about doing your errands or eating at a restaurant, how often do you walk out the door and think, "That experience really made my day!" When you do those miniature …
Epic Retail Fails of 2011 [Infographic]It's been a rough couple of years for retail, but it's been especially bad for some. And while it looks like there is a bright spot on the horizon in the form of slightly lower unemployment numbers and slightly higher consumer confidence numbers, we …
What customers really remember from the holidaysLong after the holiday and the online deals and big box sales, it's the shopping experiences that most customers remember. Both the good and the bad. To this day I still remember a bad experience I had ten years ago returning a gift. I vowed to …
Klout vs. Clout: Both are important to your businessI'd like to tell you a story about a friend of mine — and a business that did her wrong. My friend — we'll call her Mabel — is a mother, and her children are very important to her. So she entrusted a large national chain of daycare …
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Nothing is more memorable than good customer service – except, perhaps for poor customer service. Learn how to motivate and empower your staff to make your customers feel every bit as important as they are.
 
 
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