Features, News & Blogs
The best way to feel a brand is to hear itAs we're all shopping (or perhaps "auditing") stores filled with the sounds of the season, it's a good time to talk sound. Believe me when I tell you - sound is the greatest missed opportunity in creating a branded shopping experience. If you doubt …
If you build it, they will come. Really.When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site. And it did. A few weeks ago, I did a review …
Five ways to make in-store digital media more engagingYou're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive …
Augmented Reality: The Impeding Battle for Digital Real EstateBy Doug Stephens Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly in front of Tiffany & Co. You swing open the doors and start …
YOU ARE HERE...Whether You Like It Or NotA recent study by Forester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still too small for major marketers to spend much time on. Location-based services allow users to …
Retail Summit ReviewOn the Top Tour, it was much harder to find what was going right than what was going wrong. So many basic rules of retailing were being violated, it was easy to see how customers feel they're in a sea of sameness. Takeaway: Don't let up. Retail has …
How iPads are Going to Change the Face of RetailAs retailers start to adopt tablet computers--like Apple's new iPad--they are going to quickly find out that they can improve the retail customer experience at the same time they lower their operating costs, improve their brands, and capture better …
Target leads fight to stop 'showrooming'Shoppers know they can buy Abercrombie-labeled sweaters at Abercrombie, the Victoria's Secret brand of perfume at Victoria's Secret and Coach purses at Coach stores. Now, Target is hoping to follow in the vertically integrated footsteps of specialty …
Study: Common perceptions about how video is used in shopping are incorrectInvodo, a full-service video partner for business, announced the company has commissioned "the first-ever comprehensive study on how consumers embrace video in a retail context, revealing that many of the common perceptions about how video is used …
Signature Labs, Inc. launched today, and the company said it is "making retail personal again by delivering VIP treatment to shoppers, both in and out of store." The Signature mobile app is a personal shopping assistant, "delivering to customers …
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