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Target leads fight to stop 'showrooming'
Will other retailers follow Target's lead in asking vendors to create in-store-only products?January 27, 2012
 | As we're all shopping (or perhaps "auditing") stores filled with the sounds of the season, it's a good time to talk sound. Believe me when I tell you - sound is the greatest missed opportunity in creating a branded shopping experience. If you doubt … |
 | When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site. And it did. A few weeks ago, I did a review … |
| You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive … |
 | By Doug Stephens Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly in front of Tiffany & Co. You swing open the doors and start … |
| A recent study by Forester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still too small for major marketers to spend much time on. Location-based services allow users to … |
 | On the Top Tour, it was much harder to find what was going right than what was going wrong. So many basic rules of retailing were being violated, it was easy to see how customers feel they're in a sea of sameness. Takeaway: Don't let up. Retail has … |
| As retailers start to adopt tablet computers--like Apple's new iPad--they are going to quickly find out that they can improve the retail customer experience at the same time they lower their operating costs, improve their brands, and capture better … |
| Shoppers know they can buy Abercrombie-labeled sweaters at Abercrombie, the Victoria's Secret brand of perfume at Victoria's Secret and Coach purses at Coach stores. Now, Target is hoping to follow in the vertically integrated footsteps of specialty … |
 | Invodo, a full-service video partner for business, announced the company has commissioned "the first-ever comprehensive study on how consumers embrace video in a retail context, revealing that many of the common perceptions about how video is used … |
| Signature Labs, Inc. launched today, and the company said it is "making retail personal again by delivering VIP treatment to shoppers, both in and out of store." The Signature mobile app is a personal shopping assistant, "delivering to customers … | |
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Polaris stands out in the cluttered multi-line retail environment.
Polaris wanted to build the company's brand identity and sought an initiative that would make Polaris stand out in the cluttered multi-line retail environment in which their products are sold …Type: Case StudySponsored by: SeePoint Technology -
Making custom TV effective at the point of sale
Founded in 2006, POSTV is a leading Dutch digital signage network operator focusing on the retail environment. Their networks are deployed at leading retailers such as Media Market for telecom …Type: Case StudySponsored by: BroadSign -
Cross-Channel Marketing for Retailers
With the advent of the digital age, retailers have an array of new channels for marketing their businesses, but it can be a challenge to make those channels work together.Type: White PaperSponsored by: Nanonation -
Creating a sound brand
A sound strategy can lift and expand the level of consumer awareness of the brand and make it much more accessible.Type: White PaperSponsored by: 2hemispheres -
Digital Signage in the Retail Environment
Digital signage is a powerful tool for retailers, but doing it right requires intelligent planning. This guide, sponsored by NEC Display Solutions, discusses the basics of successfully deploying …Type: GuideSponsored by: NEC Display Solutions
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