Features, News & Blogs
A retailer's customer experience checklistBy Eric Feinberg Senior director of product strategy for ForeSee Merchandise? Check. Customers? Check. Customer-centric strategies? Now that's an item that's a little bit trickier to address. Although they may be harder to tick off in a simple box, …
Outspoken, a B2C mobile messaging company, has announced the expansion of its mobile marketing platform to support the Apple Passbook application. According to the company, Outspoken's clients will now be able to send passes, including coupons, gift …
A recent poll by marketing research firm GfK reveals that almost nine out of 10 (88 percent) U.S. consumers are at least "a little" concerned about the privacy of their personal data. One in three consumers also reports being directly impacted by …
When it comes to loyalty marketing, sometimes less really is moreLet's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program. Next, have them list the rest of the benefits your program offers. Could they …
Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world. According to …
A boutique approach to loyalty, in four stepsWhen it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study …
Coupons.com Inc. announced it has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the Coupons.com website or Coupons.com mobile apps for iOS …
Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics and marketing solutions for retailers. According to the companies, 8thBridge, Inc. is a …
RetailNext Inc., a provider of big data solutions for retail, has announced new pinnacles in big data in the retail industry. The RetailNext in-store analytics platform is experiencing 100 percent year-over-year growth measuring the behavior of more …
TranSend, a provider of infrastructure software to the payments industry, has announced the launch of OfferPipe, a new mobile card-linked offers marketing service. According to the company, OfferPipe helps small- and medium-sized businesses tap into …
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CONNECT 2014 Mobile Innovation Summit