Features, News & Blogs
The one and only question facing SearsAmid the sounds of tearing gift wrap and popping champagne corks, ailing giant Sears Holdings Corp. announced over the holidays its intent to close as many as 120 stores. This of course, came as little surprise to the industry that has witnessed the …
Big boxes going condo is a The most noticeable change for mass-market retail in the year ahead will be the introduction of new architectural materials and flooring. As "stores" evolve from "come and get it" warehouses to smaller, experience based shopping, there's demand for …
The best way to feel a brand is to hear itAs we're all shopping (or perhaps "auditing") stores filled with the sounds of the season, it's a good time to talk sound. Believe me when I tell you - sound is the greatest missed opportunity in creating a branded shopping experience. If you doubt …
Are you overlooking what your customers are looking over?Most retailers spend a great deal of time making their stores visually appealing. Whether your merchandising style projects an opulent, prestigious image, or a carnival of bargains, you're no doubt attempting to at­tract customers. Sometimes …
Bathrooms: More than meets the eyeI recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me thinking about bathrooms in general. While the article focuses mainly on efforts …
The five things to know about As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm of the waves in blogging — they come in fives. Evidently, everything retail and for …
Five ways to make your store sensationalLike it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics make it clear that more and more people are shopping on the Internet. The Internet works …
Lessons learned from Apple: Great customer experiences learn continuouslyAny brand that becomes good does so, in part, because it knows how to learn. Any brand that becomes great has developed the ability to keep on learning. Apple is no exception. Within 30 minutes of opening its first store in Tyson's Corner, Apple …
How Apple can beat the fake Apple StoresIn today's New York Times, Nick Bilton writes about fake Apple stores selling real Apple products popping up. He notes that the "store design and employees are clearly out of character." Of course! it's impossible to copy experiences because the …
Why Self-Checkout Lanes Are Increasingly Getting Checked-offAbout a decade ago, retailers demanded greater profits – leading to the roll-out of the self-checkout lanes. The introduction of self-checkout lanes was viewed as a strategic move to reduce retailers' labor costs while helping to speed up the …
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The modern retail is experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. This doesn't happen by accident — world-class store design can positively impact the customer experience, but only when that design is done deliberately and with great care.
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