Features, News & Blogs
For retailers, too many choices leads to 'just looking'I was intrigued by an article in the Los Angeles Times entitled "Too Many Choices Can Tax the Brain Research Shows." It said in part, "Americans have come to expect a wide array of choices, and most companies, be they car companies, clothiers or …
Four tips for exceeding your customer's expectationsWhen we exceed a customer's expectation he/she is more likely to make a purchase, become a repeat customer, and tell others about their great experience in our store/business. The challenge is that every customer is unique. What one person sees as …
So you aren't Johnny Depp ...Do you lack the dazzle of Angelina Jolie's lagoon-blue eyes or the regal command of Meryl Streep's screen poise? Come up short on George Clooney's suave or Daniel Craig's rippling abs? Well, you don't have to rate first billing to be billing first …
What are your 2012 retail resolutions?I know how busy you have likely been for the last few weeks, so I've taken the liberty of putting together some potential resolutions for you and your team in 2012. This is a fairly extensive list, and you're probably already very good at most of …
Employee turnover: Are you causing it or preventing it?There are many causes for turnover, but the single biggest reason for turnover in retail stores today is the inability of the sales staff to be successful. But what does this mean? Generally, people will choose not to do something they feel they …
Six trends that will cause brick-and-mortar retailers to lose sleep in 2012It's customary to look ahead at the retail trends that will shape 2012 and the buzz, profits and challenges to profitable retailing. Here then are the good, the bad, and the ugly that will keep bricks and mortar retailers from the smallest mom and …
25 things your employees should never do during the holidaysThe holidays are almost here so I've revised my list of blunt reminders for both staff and owners of specialty retailers. Unless you stop them from happening, they will start a chain of events that will become unmanageable.They are by no means all …
Updating the referral bonusWe all know that finding and retaining great people is a vital element for any experience-based store or company. What might not be as obvious is how much harder it is to work and succeed in our stores. It's a heck of a lot harder to engage than …
In the blink of an eye ...It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online, mobile, and just about anything else you can think of to broadcast their message and create …
Guided customer service: Open and closed questionsWhy are some customer service experiences better than others? Most often it's because the customer service representative confidently guides you through the call by using open and closed questions. What are Open and Closed Questions There are two …
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Retail employees are on the front lines of the battle; their abilities to take care of your customers often makes the difference between success and failure. Training those employees properly is one of the most important things a retailer ever does.

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