Psychology | RetailCustomerExperience.com

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Retail Customer Experience Executive Summit: Taking your customers on the ride of their lives
The power of positive energy was Bob Phibbs' message during the keynote speech at the Retail Customer Experience Executive Summit this week in Minnesota. "It comes down to a choice that we make …
August 8, 2011 - Cherryh Butler
New study says creating emotional ties with consumers is a successful strategy
According to NRF.com, a recent research study by Kurt Salmon, a global management consulting firm, says that consumers feel a personality connection to the stores they enjoy shopping in the most …
March 9, 2011
Triggering An Avalanche
Will social media marketing... ... grow your business or bury it? As with anything that's in its infancy, there's a lot of buzz and excitement not to mention a plethora of self-proclaimed experts …
January 25, 2011 - Dale Furtwengler
Price: An Economic Indicator?
Can pricing... ...help us gauge economic recovery? I believe that pricing is one of the strongest indicators of economic recovery. Why? Because it indicates sellers' confidence in the marketplace …
January 17, 2011 - Dale Furtwengler
Educating the Buyer
If you want leverage in a sales call... ...quit selling and start assessing. Salespeople often relinquish the decision making process to the buyer in a sales situation. How? By allowing buyers to …
January 10, 2011 - Dale Furtwengler
Further Evidence...
...that low-price strategies have a finite life. December 15, 2010 Bloomberg Businessweek reports that "Walmart managers in the U.S. received instructions to markup an average of 1,800 types of toys …
January 3, 2011 - Dale Furtwengler
In Every Sale
Someone is training... ...and someone is being trained. I often tell my clients that in every human interaction one person is training another how to behave. The question is do you want to be the …
December 27, 2010 - Dale Furtwengler
Apology to BOA
...and to you. Several weeks ago I blasted Bank of America on its new policy of charging $8.95 if its customers used a teller anytime during the month or required printed statements. I suggested that …
December 26, 2010 - Dale Furtwengler
Unexpected Consequences
I must admit I never saw this one coming. A December 6, 2010 Bloomberg Businessweek article, Wal-Mart Says It's Cooperating With China Government on Prices http://tinyurl.com/28sxlnp, shows another …
December 19, 2010 - Dale Furtwengler
Customers Only Care About Price
Conventional wisdom or... ...common misconception? "I can't raise prices, the only thing that buyers care about is the price." That's the refrain I hear from audience after audience of business …
December 12, 2010 - Dale Furtwengler