Features, News & Blogs
Over the weekend, Target stores launched a new seven-week marketing blitz called "The Great Save," which aims to position Target as a sort of hybrid of its traditional value-oriented sell and the buy-in-bulk experience of warehouse stores. …
A new report in the New York Times discusses the "mountains of data and whiz-bang technology" that today's retailers are wrestling with, in their ongoing attempts to get shoppers eager to spend money again. The story touches on everything from …
7 keys to customer experience in 2010The author is vice president and principal analyst at Forrester Research, with a focus on customer experience. Despite the economic difficulties in 2009, we've seen a significant uptick in real customer experience efforts. What do I mean by real? …
The 5 biggest retail customer experience stories of 2009If there was anybody more nervous than shoppers this year, it was retailers. The industry had just gone through a devastating holiday season — "we've all just lived through it," said outgoing Walmart CEO H. Lee Scott, Jr. at the 2009 NRF show &…
The best things in life aren't free, especially for companies trying to lure customers by offering sweet deals on two complementary products. Marketers traditionally have relied heavily in their sales promotions on free and reduced offers for …
How consumers killed customer service A recent Brandweek article titled "Retail Customer Service Stinks" reported that the service received by shoppers in more than 1,000 retail interactions in the study rated 48.2 out of a possible 100 points — a flunking grade. The study, …
Though the Christmas countdown is in its final stages, it seems shoppers still have plenty of shopping left to do. According to NRF's 2009 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person had completed 46.…
How mobile is set to impact the 2009 holiday retail season With Black Friday over and Christmas tree lights now officially blinking, it's time to gather around and sing the Retailer's Holiday Carol. All together now: "It's the most wonderful time of the year." Except, of course, for the fact that last year'…
Software solutions company Cegid announced that it will unveil its latest retail planning, merchandising and store management application at the NRF EXPO, which runs Jan. 11-12 in New York City. The company will demonstrate its .Next solution, which …
Despite working in a sector that has suffered job losses averaging roughly 50,000 per month since the start of the recession, retail employees are not providing high-level customer service, according to data from The SALT & Pepper Group's new …
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The warehouse store taught consumers the wonders of buying toilet paper, milk and socks by the pallet. And warehouse stores are no longer just big, cold rooms filled with product en masse; they are part of a unique shopping experience that customers will actually pay a membership fee for.

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CONNECT 2014 Mobile Innovation Summit