Shopper Marketing | RetailCustomerExperience.com

Features, News & Blogs

Talbots: Neither here nor there
A few years ago, I had a skirt hemmed because the salesperson remarked that the original hem was "neither here nor there." Fortunately, the store's in-house seamstress altered the hem length and the …
August 11, 2011 - Annamaria Turano
The Beauty of Soft Benefits
In the "stuff we really, really, like" department, we're ready to add the new "Beauty Board" from CVS' ExtraCare Beauty Club. In a recent announcement, the 8 million member-strong program announced …
June 22, 2011 - Sharon Goldman
The ‘New Circular’: Putting digital shopper marketing to work
In an age where a retailer's website is the new store front, and a targeted email or Facebook conversation is the new personalized home page, the path-to-purchase is anything but direct. Regardless …
June 14, 2011
Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing
By Bryon Morrison, president/Mobile Practice, The Marketing Arm Deep discounting in groups is a marketing mechanic that's been around for a long time (think Home Shopping Network). But, it's been on …
June 12, 2011
Galleria offers latest version of its Behavioral Cluster Planning solution
Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, today launched version 3.0 of its Behavioral Cluster Planning solution. The solution enables retailers …
June 6, 2011
Meebo offers 'check-in' feature for retail websites
According to the New York Times, Meebo, a social platform that connects users with friends across the Web, now offers a new feature that allows users to "check-in" on websites, similar to the …
June 6, 2011
Old Navy remodel moves away from budget-buying image
According to Tampa Bay Online, Old Navy is remodeling hundreds of its stores to reflect a brighter, cleaner, whiter design, highlighting outfits rather than stacks of clothing. The store layout will …
June 5, 2011
Putting on the Charm: A Look at Charming Charlie
Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide. The secret of Charming Charlie's success is its focus on delivering value to its …
June 5, 2011 - Annamaria Turano
Retailers' venture into F-commerce is an uphill battle
Apparel retailer Express launched a Facebook e-commerce tab last month that allows consumers to make purchases from the store's complete catalog without being redirected to the company's website …
June 2, 2011 - Kim Williams
MarketLive offers merchants profile-driven remarketing suite
MarketLive Inc., an eCommerce software and solutions provider, has announced it will offer a remarketing suite built for the MarketLive eCommerce platform and catalog. The agreement gives MarketLive …
June 1, 2011

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