Features, News & Blogs
A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line. Glyn Hopkin, which has more than 25 dealerships across London and the southeast UK, is using Amscreen's network and GEO+ …
To promote a sneaker with the model name Free, Nike has launched a holographic outdoor advertising campaign in Amsterdam. According to a blog post from PSFK Labs, Nike collaborated on the project with media agencies Mindshare, Kinetic and JCDecaux …
Reach Media Group Holdings Inc. a digital signage media and technology company, has completed a reverse merger with SCG Financial Acquisition Corp. The new public entity will do business as RMG Networks. In a news release, SCG Chairman and CEO …
In-mall digital advertising network owner Adspace Digital Mall Network today announced that the company is collaborating with mobile-marketing solutions provider Blue Bite to install Near Field Communication technology into 140 malls of the …
An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement. Brands such as Clinique, Bobbi Brown, La Mer, Smashbox, Coach and Lab Series are among some …
Inition, a 3-D production and technology specialist firm, announced today that it is rolling out what it says is "Europe's largest bespoke in-store glasses-free 3-D campaign" to promote a new 3-D-screen smartphone. The campaign — aimed at …
By Doug Stephens Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly in front of Tiffany & Co. You swing open the doors and start …
GlobalShop: DOOH measurement essential for reaching customersLAS VEGAS — The changing media landscape and the growing ineffectiveness of time-honored marketing methods was the backdrop for Carre Dawson's presentation on Digital out-of-home (DOOH) measurement at GlobalShop last week.Dawson, the director …
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CONNECT 2014 Mobile Innovation Summit