Features, News & Blogs
Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world. According to …
A boutique approach to loyalty, in four stepsWhen it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study …
The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes Lifecycle Marketing. In Q4 of 2013, Yes Lifecycle Marketing surveyed 100 retail …
Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection Beauty Studio. The 40-foot-square tent will offer festival attendees an opportunity to …
Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics and marketing solutions for retailers. According to the companies, 8thBridge, Inc. is a …
Nikki Baird to give keynote on privacy at CONNECT summitNetworld Media Group announced today that Nikki Baird, managing partner with Retail Systems Research (RSR), has joined the speaker roster for its 2014 CONNECT Mobile Innovation Summit, which will convene on August 18–20 this year in Chicago. "…
In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion trial and purchase. For Millennials, social media is a path within a path to buy — the …
SXSW: Preparing for the new omnichannel customer experienceBy Jeannie Walters With so many discussions regarding omnichannel and multichannel experiences at South By Southwest, it's easy to assume we're all talking about the same thing. The challenges with the new frontiers in customer experience are …
Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their opinions of the latest retail trends. In the first report of 2014, "The Power of Persuasion," …
Millennial marketing lessons from Jimmy FallonHow do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in February and has since become one of the most watched late night show hosts in …
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CONNECT 2014 Mobile Innovation Summit
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CONNECT 2014 Mobile Innovation Summit