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How data-driven creative is transforming the customer-retailer relationship
Data-driven insights are creating a new language for retailers and marketers to deliver personalization.October 3, 2011
 | Small companies often deliver a higher-quality customer experience than larger companies. But as small companies grow, it becomes more difficult to stay close to the customer, and deliver a personalized experience. Listen to this roundtable … |
 | Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases. In a conference call with analysts May 11, Chief Financial Officer Karen Hoguet said the results of a … |
 | At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a company be sued for not using its loyalty data? Apparently so: Safeway was recently sued by … |
| It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the large sizes are at the bottom. If one store switched this practice around, I may find … |
| I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in specific stores based on customer request and market demand. It's this kind of nimbleness … |
| Looks like last year's fine-tuning of Best Buy's Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members. In a second-quarter earnings call Sept. 14, Best Buy Chief Financial Officer James … |
 | A recent study by Forester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still too small for major marketers to spend much time on. Location-based services allow users to … |
| As retailers start to adopt tablet computers--like Apple's new iPad--they are going to quickly find out that they can improve the retail customer experience at the same time they lower their operating costs, improve their brands, and capture better … |
| Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation of repayment is central to healthy, human interaction. It doesn't matter … |
| I needed to buy a down pillow. That's how it started. I needed something softer than the hard, bouncy pillow I'd been sleeping on for months, so I thought, "How about a nice, soft, down pillow?" Next: Where to go for my cuddly purchase? In my new … |
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Opinionmeter Improves Customer Survey Feedback with Elo TouchSystems Solutions
Improve customer survey response rates and feedback data with automated surveys.Type: Case StudySponsored by: Opinionmeter International -
Top 10 Customer Satisfaction Survey Best Practices
You probably already have a very good idea of what drives customer satisfaction. Customer service professionals can generally create surveys that, on the surface, might closely resemble those created …Type: ResearchSponsored by: CFI Group USA, LLC -
Webinar: Leveraging Lean Store Operations to Improve the Customer Experience
Meeting Description: Learn how leading retailers are applying Lean Six Sigma to improve the customer experience.Type: WebinarSource: RetailCustomerExperience.com -
Danish Supermarket Group Manages 10 Terabytes of Business Intelligence
With more than 1,000 stores, Danish Supermarket group is one of Denmark's largest retailers. To help keep up with customer needs, the company manages more than 10 terabytes of business intelligence …Type: Case StudySource: Windows Embedded -
