Assisted Selling Today's customer is smarter and better informed
than ever before, and smart retailers take advantage of this by
empowering those customers to do and learn more. Assisted selling
devices give power to the people, right in the aisle.
Bill Payment Kiosks Self-service bill payment kiosks enable consumers to pay electric, water, cable, phone and other bills at convenient retail locations. Bill payment kiosks are often used by unbanked consumers and those who simply prefer to pay bills in cash.
Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.
It is no longer enough to merely sell products and services - today, successful businesses engage their customers on both intellectual and emotional levels. Learn how digital signage can accomplish both goals, while invigorating the bottom line.
Customer Service Nothing is more memorable than good customer service – except, perhaps for poor customer service. Learn how to motivate and empower your staff to make your customers feel every bit as important as they are.
Digital Merchandising In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.
Retail is a fertile ground for new technology, and digital signage is changing the way retailers market themselves. Large-screen displays at the point of decision educate customers and move them into higher-end products; small screens throughout the store allow merchandisers to differentiate their offerings; and a holistic digital approach to in-store experience design allows for a new world of branding possibilities.
Digital Signage Audience Measurement The definition of an "impression" is changing — take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean, and how to generate them.
Display technology moves at the speed of light — literally. New innovations enable brighter displays, better interactivity, and an improved relationship between your business and your customers.
Retail employees are on the front lines of the battle; their abilities to take care of your customers often makes the difference between success and failure. Training those employees properly is one of the most important things a retailer ever does.
From dynamic signage to printed marketing materials to audio, you have a lot of opportunities to connect with your customers while they are in your store. Make the most of all of them by choosing media intelligently, planning it for maximum impact, and deploying it in a fashion that is profitable for you and pleasing for the shopper.
Interactive / Touchscreen
Interactive displays empower customers to get involved — from touchscreens to mobile devices to kiosks, adding interactivity to a digital signage network opens up new worlds of possibility for both business and consumer.
Kiosk Branding As silent salespeople, kiosks do much more than simply provide a service once performed by a human being. Depending on their design, kiosks can help maintain brand identity and help inspire brand loyalty. This research center offers advice on how to maximize the branding potential of a kiosk deployment.
Kiosks / Self-Service Self-service technology can enhance the customer experience, but proper integration is pivotal. Learn from real-world examples about how smartly deployed technology can unify the shopping experience while adding new customer touchpoints.
It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.
Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.
Products strewn across shelves aren't appealing to customers, no matter how great those products are. Careful design of where products go, how they interface with the rest of the environment and their relationships with other products are all important aspects of building a great in-store experience for shoppers.
Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.
Many kiosks are devoted to a single task, but others are true multi-taskers — dispensing product information and store directions one minute, dispensing cash or gift cards a minute later. Building and deploying an effective multi-function kiosks requires a combination of user interface design, technical prowess and IT integration skills.
The Internet boom changed the way people shop, and today it is rare to find a retailer that does not have an online presence of some sort. But online sales are very different from real-world sales — and making sure the experience is consistent with in-store is crucial.
It's all about the money, and retailers that make it easy for their customers to pay for products and services increase their chances of making the sale. Payment technology is constantly evolving, too, meaning that retailers need to keep both themselves and their in-store systems up-to-date.
PCI Compliance Are your retail operations compliant with the PCI DSS specification? If the answer is no – or, "I don't know" – these resources will help you understand what the specification means, and how to begin the process for your company.
Point-of-Purchase / POP
Customers are making purchase decisions all the time — at home reading a magazine or watching television, at the office on the Internet, and in the store environment. Smart point-of-purchase strategies aim to influence the latter of those three, giving customers what they want and educating them about things they didn't know they wanted.
Often the heart and soul of retail IT, the point-of-sale system is a mission-critical technology tool for every retailer. Learn how to choose the right POS, how to plan for upgrades, and how to take it to the next level by integrating it with other store systems.
Manually identifying a product is becoming a thing of the past. Why not make the product identify itself? RFID is a complex topic that is evolving daily; we'll help you make sense of it, and figure out how and when to deploy it.
Why have an employee check out one customer, when they can be helping four at once? Self-check-out is rapidly winning over customers, and saving tons of money in the process.
Social Media Social media is changing the way retailers, brands and consumers interact. Learn how retailers are putting Facebook, Twitter and other social tools to work for them.
For every niche and need, there is a retailer. Those niches might not be huge in and of themselves, but great profits can be reaped by meeting one very particular need better than anyone else.
Store Design & Layout
The modern retail is experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. This doesn't happen by accident — world-class store design can positively impact the customer experience, but only when that design is done deliberately and with great care.
Supermarkets & Grocery Stores
One of the few things all humans share is the need for sustenance, making the supermarket one of the rare universal shopping experiences. But smart grocers can differentiate themselves by making the experience spectacular — few retailers have a product that is so well loved and needed by everyone, and intelligent use of marketing, ambiance, store design and aroma can make it an experience people are eager to have.
The modern retail store is a high-tech place, even if the products it carries are decidedly low-tech. From inventory management to point-of-sale to digital merchandising, the technology behind the retail experience can be incredibly complex. Use this research center as a quick way to keep up-to-date with what is new and exciting in retail technology.
Top 100 Retail The Retail Customer Experience "Top 100 Retail Movers and Shakers" highlights the companies, people, issues and trends that are shaping the future of retail. Are you on the list?