Retailers in North America lost $45.3 billion to shoplifting in 2011 as reported in The Global Retail Theft Barometer 2011 (GRTB). This paper focuses on the role that in-store merchandising can play …

Tablets are becoming increasingly popular for both consumer and business use. Many marketers are asking which tablet is right for retail and other consumer facing businesses. This paper explores this …

Are you thinking of initiating a kiosk or interactive merchandising program? In order to achieve appropriate budget parameters, you must set clearly defined goals. The purpose of this paper is to …

This paper looks at service scenarios from the customer continuum where satisfaction research has resulted in meaningful improvements to customer experience. Service delivery bears closer scrutiny in …

How many marketing, merchandising, and product managers are faced with these kinds of marching orders on almost a daily basis? With more than 35 years in the business, I can tell you this happens …