Get ready for the most important retail tradeshow of the year with our NRF preview issue. Learn about NRF's Customer Experience Pavilion and Sonic Bar Concept Store, and find in-depth show information, commentary from an NRF executive and featured exhibitors.
Retailers the world over are looking for ways to enhance the customer experience, especially in these tight economic times. Design expert and Emmy-winning television personality Christopher Lowell, along with color institution Pantone, shares tips for how retailers can use color and design to their advantage.
REI knows the outdoors - the store is the go-to place for nature enthusiasts. The brand's newly redesigned outlet in
Boulder, Colo.,
sets the standard for incorporating eco-friendly store design, customer service and marketing into any retail operation.
Lexus knows luxury – it’s offered in everything from the brand’s product to its service. We look to Lexus for ideas on pampering customers, plus look at training for cultural awareness and six tips for integrating video into your marketing plan.
Jul/Aug 2008 With the economy playing Scrooge during the 2007 holidays, customer experience wasn’t the first thing on retailers’ Wish Lists. We review 2007 and suggest some tips for improving 2008, plus look at customer surveys, killer brands and marketing as theater.
Video game stores such as GameStop can teach a lesson in winning in retail. We find four takeaways for all retailers, plus look at e-marketing, minimalist design, balancing self-service and full service and using customer satisfaction information.
Online Toy Lands bring brands to life for Build-A-Bear and others. We look at that craze, as well as at gesture-based signage, ethnography, hiring opportunities in a recession and more.
Are you serving every customer? Accessibility is key to profiting and staying legal. Also: Personalized shopping experiences, the fastest route to a knowledgeable staff and using personas.
In this issue: How to appeal to different age groups, de-escalation techniques, mistakes to avoid when marketing via digital signage, multichannel branding, and how to hit the signage placement sweet spot.
In this inaugural issue, we kick off the new year with a study of the Apple Store phenomenon, check out in-store audio, review the legal considerations of using live TV and more. See our new features, hot products and book reviews.
